Role:
Initiator/client, art director, designer

Project:
This Facebook tab (left) was one of a pair (to see the other click here) that were part of a personal initiative I created for myself. The goal was to collaborate with the PR team to further monetize our main Facebook page, in this case by advertising the company’s impressive collection of matching designs that are offered across their breadth of products.

“It all starts with a business card.” Many of Vistaprint’s small business customers’ first purchase is business cards. Our goals was to ask “Why stop there?” and remind them that any small business can effectively brand themselves with quality, matching marketing materials without breaking their budget.
Where the tab is geared toward business customers, the design used for the product image was specifically chosen because it was popular with both business and home and family customers.

The Results:
To date, both pages have helped to increase product orders originating from Facebook, as well as acquisition of new customers. Exact figures are TBD.

To view the live page click here