Role:
Project initiator, designer, art director

Goal:
Modernize Vistaprint’s global website. Remove visual clutter, putting emphasis back
where it belongs, on the content and calls to action, improving the user experience.

Summary:
Changing the look of a website with with over 60,000 pages in 17 different languages
can be a bit of a challenge. Thankfully over the past few years our web team has worked
closely with our capabilities dev. team to componentize various pieces of the website:
buttons, containers, fly-outs and various other common elements that make up the site.
In this case we updated the look and feel of the site containers (remapping some and
reducing the number of variations), then we tackled the buttons, headers and other
bits and pieces of the pages.

Result:
A lite redesign, a much more modern look and feel, faster page load times, more emphasis
on the important stuff, all with minimal time and effort.

Images on the right include before and after shots of a few of the main pages.

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