Role:
Art direction/design

Project:
This page was a redesign of one of Vistaprint’s older outdated landing pages that was used for CRM email campaigns for FREE T-shirts. The new design was different in a lot of ways, but the main difference comes from following a simple set of landing page best practices. The new page (as opposed to the old) has a clear purpose, a prominent offer, a prominent upgrade with benefits and additional secondary offers. It quickly answers the questions who we are, what we’re offering, why you should care and how you can get it.

Results:

• 7.81% increase in conversion rate
• additional $20K per month over the control page.

Additionally, by adding the additional styles section, we saw a 44.7% increase in the take rate for embroidered polo shirts.

To see the control page click here.