Let me start by saying the HOW conference was amazing, and I’m incredibly thankful that I had the opportunity to attend. There was a great response to the Vistaprint booth and the reaction to Vistaprint in general was overwhelmingly positive. I got a lot of “Oh yeah, I’ve used you guys!”

Anyway, For those of you that don’t already know, the HOW conference is apparently going to be in Boston next year. I would honestly recommend it to anyone in a creative field. I had always looked at these types of conferences as something that sounded cool, but I could never justify spending the money to attend. Now, having been to this one, it dispelled a lot of ideas I had about these types of things, and I can honestly say I plan on attending next year one way or another. It’s entirely worth the cost if your goal is to learn, re-energize yourself creatively, make contacts and of course get tons of cool free stuff. There was amazing technology on display, fantastic talks and workshops, live artistic performances, software demos, the best of the best vendor samples, and some insanely creative booths to check out. I walked around the entire vendor area 7-8 times throughout the days it was open, it never got old.

The sessions I was able to sit in on were amazing – Using the brand value pyramid by Shannon Carter from Cartis Group, and “Brainsqualling” by Stefan Mumaw were the two that really stood out from the rest.

Hopefully I’ll see some of the same great people I met this year at the Boston Conference next year, along with any new people I’ve convinced to attend.

-Nate