Nathan Lewit DesignNathan Lewit Design - Web design and illustration portfolio

DraftKings Opening Day Email

Nate — Fri, 27 Apr 2012 14:57:00 +0000

Role: Designer
This was an email marketing campaign announcing the opening day of a fantasy sports website I designed. Baseball theme, simple offer, obvious call to action… who doesn’t want to win free money?

Fantasy Sports Website Design

Nate — Thu, 22 Mar 2012 16:48:27 +0000

Fantasy Sports Website Design

My Role:
Designer, UX consultant

The Project:
I was originally hired to design a series of screens for this fantasy sports website, but part way through the second round of pages it turned into a complete ground up redesign of the look of the website. The look is meant to be clean and modern, while also taking some cues from the slick, shiny broadcast graphics you see when watching sports on TV. Aside from the design I’ve had a lot of input on the overall UX of some the various website flows, from drafting players to create teams, to inline financial transactions. Below are a few of screens I’ve designed.

Click here to view the live website

Home Page:

Draft Team page (showing player info pop):

Exciting time to be a web designer

Nate — Thu, 12 Jan 2012 17:59:37 +0000

There’s obviously been a ton of talk lately about the rapidly changing face of the web, from new technology supported by recent versions of web browsers, to the evolution of devices that are changing the way that people interact with the web altogether. Of course web technology and internet browsing have been evolving since day one and I’m sure the evolution will only continue to pick up speed. As web designers we are constantly forced to deal with and to design around seemingly infinite limitations. Now more than ever, it’s important for us to remember that more of those limitations are disappearing every day. Technology is quickly closing the artistic gap between web and the rest of the design world. When you consider just the typography, layout and interactive capabilities that have come around the corner recently with HTML5, CSS3, web fonts, etc. it seems like the web, more than ever before, truly is on the verge of something really exciting. Tools like these will allow us as web designers to make the considerations we need to make in our work without sacrificing design. It’s only a matter of time before this technology is mainstream enough for us to use in any way we see fit (I currently blame IE for the hold up). In my opinion, it’s a really exciting time to be a web designer.

Vistaprint Global Career Site

Nate — Wed, 11 Jan 2012 16:26:22 +0000

Vistaprint Global Career Site

Role

Concepting, mood boards and art direction in the early phases
of the project

Project/Goal

The project was a reasonably straight-forward, complete re-design
with a decent amount of optimization over the original career site.
The goal was to make it easier not only to find jobs but to get
a sense of the company and it’s culture in the different office
locations around the world.

Results

In the first week:
- Page views increased by 312%
- Page views per visit increased by 174%
- User Visits increased by 59%
- Unique Visits increased by 45%
- Bounce rate decreased by 43%

Mobile Websites Landing Page

Nate — Thu, 29 Dec 2011 20:38:51 +0000

My Role:
Designer

The Project:
This was a design I created for an acquisition landing page specifically for organic search customers looking for custom websites and or mobile websites. The product itself is a bundle package that includes a matching mobile version if you purchase a regular website.

Results:
TBD

sellfire.com – Site Design

Nate — Thu, 29 Dec 2011 02:07:12 +0000

This project was a website design for a freelance client. The site itself is an affiliate marketing site including a simple storefront website builder. Tool bars and complex interactions are always a ton of time- consuming fun. To the right are a few of the screens that I designed, including the main tool bar for the store builder. < Back to Web Design

Money Tree

admin — Thu, 22 Dec 2011 00:15:24 +0000

A stylized, digital illustration depicting the elusive money tree. I’ve been looking for one of these for a quite a while… no luck yet.

Nate — Fri, 02 Dec 2011 21:51:27 +0000

Vistaprint.com – Lite Redesign

Role:
Project initiator, designer, art director

Goal:
Modernize Vistaprint’s global website. Remove visual clutter, putting emphasis back
where it belongs, on the content and calls to action, improving the user experience.

Summary:
Changing the look of a website with with over 60,000 pages in 17 different languages
can be a bit of a challenge. Thankfully over the past few years our web team has worked
closely with our capabilities dev. team to componentize various pieces of the website:
buttons, containers, fly-outs and various other common elements that make up the site.
In this case we updated the look and feel of the site containers (remapping some and
reducing the number of variations), then we tackled the buttons, headers and other
bits and pieces of the pages.

Result:
A lite redesign, a much more modern look and feel, faster page load times, more emphasis
on the important stuff, all with minimal time and effort.

Images on the right include before and after shots of a few of the main pages.

< Back to Web Design

Campaign Optimization

admin — Tue, 22 Nov 2011 05:52:01 +0000

Another pen and marker illustration done for an internet marketing blog. This one was for an article on email campaign optimization.
Medium: markers, pen.
Surface: printer paper

To view the article click here

Above the fold

admin — Tue, 22 Nov 2011 05:49:01 +0000

This marker and pen illustration was done for a marketing blog. It was for an article about the dangers of putting vital information below the fold on your website.

To view the article click here

Nathan Lewit DesignNathan Lewit Design - Web design and illustration portfolio

DraftKings Opening Day Email

Fantasy Sports Website Design

Fantasy Sports Website Design

Exciting time to be a web designer

Vistaprint Global Career Site

Vistaprint Global Career Site

Role

Concepting, mood boards and art direction in the early phases of the project

Project/Goal

The project was a reasonably straight-forward, complete re-design with a decent amount of optimization over the original career site. The goal was to make it easier not only to find jobs but to get a sense of the company and it’s culture in the different office locations around the world.

Results

In the first week: - Page views increased by 312% - Page views per visit increased by 174% - User Visits increased by 59% - Unique Visits increased by 45% - Bounce rate decreased by 43%

Mobile Websites Landing Page

sellfire.com – Site Design

Money Tree

Vistaprint.com – Lite Redesign

Campaign Optimization

Above the fold

Concepting, mood boards and art direction in the early phases
of the project

The project was a reasonably straight-forward, complete re-design
with a decent amount of optimization over the original career site.
The goal was to make it easier not only to find jobs but to get
a sense of the company and it’s culture in the different office
locations around the world.

In the first week:
- Page views increased by 312%
- Page views per visit increased by 174%
- User Visits increased by 59%
- Unique Visits increased by 45%
- Bounce rate decreased by 43%